World Wide Web Consortium
A branding refresh for the World Wide Web Consortium, from the mark to stationery, posters, and merchandise.
Project
The refresh
The refresh rebuilds the World Wide Web Consortium mark and then tests it on the things the organization actually produces. Stationery, bottles, posters, a stage, and clothing all carry the same blue field and monogram.
The question is scale. A mark that holds on a hoodie has to hold on a billboard, and the system is drawn so both feel like the same institution.
